Racing team Nissan Formula E has partnered with sustainable fashion designer Mia D’Amato to create a new streetwear collection made from upcycled old Nissan racewear.
Developed with creative agency Dark Horses, the digital campaign will have a unique vintage feel to showcase the inventive designs through a nostalgic film.
Shot entirely in Portland with US influencers Marisa Kay and Jacob Keller, the 40-second spot includes clips of D’Amato in action as she skillfully repurposes decades-old Nissan gear.
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“The work showcases the remarkable fusion of sustainability, motorsport, and fashion. Partnering with Nissan Formula E Team on this groundbreaking initiative reflects our own agency values and desire for a cleaner, safer, and more inclusive future,” Dark Horses creative director Paco Lopez said.
“By turning vintage racewear into desirable streetwear, we not only celebrate the rich history of motorsport but also contribute to a waste-free world.”
Assets will run primarily across social media via TikTok, Instagram, YouTube and Twitter, alongside a dedicated page on the automobile manufacturer’s racing team website for fans to explore the collection.
