To mark the 75th anniversary of the launch of its iconic Serpenti product, Italian fashion house Bulgari rolled out a captivating campaign featuring Hollywood star Zendaya.
Produced by media firm Anonymous Content and developed by creative agency Anomaly, the new campaign looks to communicate the luxury appeal of the Serpenti collection through Zendaya’s ‘boundless beauty and style’.
Spearheaded by a 30-second film shot by Cara Stricker filmed on location in Rome, the creative celebrates Serpenti’s luxury jewellery range, including its necklace, ring and bracelet.
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“Working with Zendaya was an incredible experience. Her performances are hypnotic and she embodies the essence of the ‘Serpenti woman’ with a blend of potent vulnerability and natural magnetism,” Stricker said.
“The collaboration with Bulgari and Anomaly on this year’s campaign has been truly inspiring. I’m excited to see the films out in the world.”
The campaign will run worldwide across out-of-home, social media and digital channels supported by hero images of Zendaya shot by British photographer David Sims.
