Not On The High Street is poking fun at Barbiemania with its firmly tongue-in-cheek ‘Pink Friday’ campaign, led by some rather mischievously-placed out-of-home assets.
The ‘total pink takeover’ of the online marketplace will see multiple pink product edits and an extra 15% off for customers purchasing pink products.
Running today (21 July) for one day only, ‘Pink Friday’ will be supported by a range of out-of-home activations (including a DigiVan that just happens to pop up around a certain blockbuster film’s posters), alongside a complete takeover of Not On The High Street’s owned channels.
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“It’s no secret the whole world’s gone pink mad in the last few weeks! Our totally coincidental Pink Friday sale is all about showcasing our range of incredible small businesses that just so happen to offer some of the best products – in pink,” Not On The High Street vice-president of marketing, Emilie Mouquot said.
“So if you’re feeling inspired to doll up your dream house, your wardrobe or just love pink, we have a great selection of handmade and personalised products just for you.”
Tapping into the immensely popular ‘Barbiecore’ trend that is very much en vogue, additional campaigns will run across Facebook, Instagram and CRM.
