PepsiCo marketing director Mark Alldred has joined Premier Foods as its senior director of marketing after five years at the soft drink firm.
Alldred rejoins the FMCG outfit after having left his brand director role in 2018 and will now head up marketing for its flavourings and seasonings and foodservice categories.
Joining the senior leadership team, Alldred will report in to chief marketing officer Yilmaz Erceyes. Having previously spent five years at the business from 2013 to 2018, Allred worked on a range key accounts including Bisto, Oxo and Mr Kipling.
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Commenting on the move, Alldred said: “After a fantastic 5 years at PepsiCo and all the fantastic people I had the privilege to work with and lead it’s time for a new challenge. I learnt so much from my team, peers and great mentors, too many to mention.
“I’m also so [proud] of the work my teams delivered across the snacks business, growing effectiveness, sales and market share. I’ve now recently rejoined Premier Foods’ senior leadership team as marketing director for their flavourings and seasonings and foodservice categories. A fantastic, new, exciting challenge, team and long term vision to get stuck into.”
Having initially joined Pepsico as head of strategic growth, Alldred was made marketing director in late 2019, working primarily across its snack business.
