Media agency Wavemaker is evolving its client leadership across its Fast Growth, Consultancy and B2B Practices, which will now be led by its three global presidents, Alastair Bannerman, Anna Hickey and Alex Altman respectively.
Leading the Fast growth practice, Bannerman will be responsible for scaling up brands. Back Market recently became part of the agency’s Fast Growth portfolio, joining the likes of Square, SeatGeek, Zwift, Coinbase and DoorDash.
Hickey will lead Wavemaker’s Global Consultancy, which looks to support clients in adopting transformative growth solutions, empowering them to test and learn their way to growth in emerging retail media channels, building addressable synthetic voice solutions and creating cookieless data solutions to unlock new growth audiences.
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“Al, Anna and Alex will continue to lead their existing clients with an expanded remit. This will allow our global client leadership to be closer to the capabilities which will best serve our client demands and continue to fuel their growth requirements,” Wavemaker global CEO, Toby Jenner said.
“Al, Anna and Alex will each also be responsible for bringing our unmatched breadth and depth of expertise from GroupM and WPP to their individual practices and client needs.”
Taking the reins of the B2B practice, Altman will scale up its ‘human-first’ approach in a bid to help brands focus on growth areas including innovation, strategy and measurement. Major clients already include AXA, General Electric, TikTok, Reuters and Deloitte.
