Channel 4’s YouTube proposition, Channel 4.0 has partnered with Warner Bros. Studio Tour London – The Making of Harry Potter for a new social branded programme ‘Crowd Sauce: The Search for Wizdem’.
Set within the iconic Harry Potter sets at the heart of Warner Bros.’ studios in London, the programme will see content creator Harry Pinero challenge fellow ‘social media celebrities’ Mariam Musa and BillyTheGoat to compete in a Harry Potter themed gameshow.
A full-length version of the show will go live on YouTube on 7 September, set to be supported by a range of bespoke content across Channel 4.0’s Instagram and TikTok channels, as well as Channel 4’s Snapchat channel.
“‘Crowd Sauce: The Search for Wizdem’ provides viewers with an exclusive behind the scenes look at a much-loved British institution, but with a fresh twist fitting for our digital-first Channel 4.0 brand which has mischief and fun at its heart,” Channel 4 deputy head of commercial innovation and 4Studio, David Amodio said.
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“Collaborating with another household name in the form of Warner Bros. Studio Tour London is the latest example of how Channel 4 is leading the way with regards to understanding and entertaining social audiences.”
Brokered by the broadcaster’s commercial sales arm, 4Sales,the programme was produced by Birmingham-based Acclaimed Content and follows the release of adventure series ‘Ready or Not?!’ – rolled out in partnership with e.l.f. Cosmetics – in July.
Warner Bros. Studio London director of marketing, Kim Piper-Bowles added: “We were thrilled to be among the first to collaborate with Channel 4.0. ‘Crowd Sauce: The Search for Wizdem’ will bring the filmmaking magic of Harry Potter to a new audience and we can’t wait to see fans’ reactions when it comes out on 7th September. “
