ITV is this week kicking off the launch campaign for the latest series of reality TV show Big Brother after its much publicised revival following five years off the air.
Featuring new hosts AJ Odudu and Will Best, the comedic promo series will poke fun at various aspects of the iconic TV show, such as its famous Geordie narrator and legendary EDM theme tune.
Another set of short films is due to be released next week, which will feature ‘real people’ in life-based situations, such as a woman regretting getting back on dating apps and a man not fitting in with his new group of housemates, all narrated by Marcus Bentley.
“The return of Big Brother to ITV2 and ITVX next month is set to be the TV moment of the year. We know there is already such a huge appetite from original fans of the series and also from those yet to immerse themselves in the Big Brother world,” said the channel’s chief marketing officer Jane Stiller.
“These promos are just the beginning of one of ITV’s biggest and noisest campaigns. Look out for our brand new Big Brother eye everywhere you would and would not expect in the forthcoming weeks.”
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Running across ITV2 and ITVX, the highly anticipated revival of the iconic show will premiere on 8 October, supported by the extensive promo run. The series will be pushed out via all ITV-owned channels, including ITV1, ITV2, ITV3, ITV4, ITVBe and ITVX, alongside social media.
Creative team Shane O’Neill, Andy Parkman, Hannah Roe and Jonathan Truin added: “Big Brother is still the only reality show that shows just that, reality! Everyday life, unfiltered and streamed.
“So we wanted to bring Big Brother’s gaze into the real world, with a campaign that sees and celebrates our quirky human behaviour.”
