Barclays has projected 12 leading football players onto its global headquarters to celebrate the start of Barclay’s Women’s Super League.
Developed in partnership with BBH, the digital out-of-home (DOOH) lit up the Barclays HQ in Canary Wharf, marking both the start of the season and the monumental summer for women’s football.
Icons involved with the display include West Ham’s Mackenzie Arnold, Manchester United’s goalkeeper Mary Earps and Chelsea’s Sam Kerr.
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‘It’s Never Been Bigger’ features the players emerging from the city space of the bank, which has been the title sponsor of the Women’s Super League since 2019.
Other players depicted in the campaign include Mackenzie Arnold (West Ham) Abi Harrison (Bristol City), Lotte Wubben-Moy (Arsenal), Khadija ‘Bunny’ Shaw (Manchester City), Mary Earps (Manchester United), Rachel Daly (Aston Villa), Lee Geum-min (Brighton & Hove Albion), Nathalie Bjorn (Everton), Janice Cayman (Leicester City), and Fuka Nagano (Liverpool).
“Barclays has been supporting the Women’s Super League since 2019 and has played a massive role in growing women’s football, both on and off the pitch.”
“The women’s game has never been bigger. On the eve of the new 23/24 season, this work delivers that message in the most iconic and impactful way possible,” BBH creative director Neil Clarke.
