Homeware retailer Habitat is embracing the coming of autumn by celebrating how an elegantly-furnished home can elevate an evening as the nights draw in.
Created by London agency New Commercial Arts, the latest instalment of Habitat’s ongoing ‘A little design’ brand platform will be spearheaded by a lavishly-shot 30-second spot that showcases the extensive variety of the retailer’s products.
Directed by Armoury’s Rollo Hollins and set to Janelle Monae’s ‘Make Me Feel’, each item shown throughout the ad is also displayed with its accompanying name and price-tag to help customers in their shopping pursuits.
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“As ‘A Little Design’ undergoes yet another evolution, we invite our viewers into our Habitat house party, where we reveal how small refreshes with autumn trend pieces can effortlessly transform a home into a welcoming space, perfect for entertaining friends and family,” New Commercial Arts founder and artistic director, Nici Hofer said.
Running across TV, broadcaster video-on-demand, out-of-home, press, social media and digital, the campaign will be supported by three new idents for Habitat’s ongoing ‘Irresistible Nights In’ partnership with Channel 4.
