Taylors of Harrogate is making a big song and dance about how its family values make better coffee in a celebratory master brand launch with Lucky Generals. 
The new platform, called “It takes a big family to make great coffee”, forms a musical set piece which is designed to demonstrate the fun, inclusive and joyous nature of the brand.
Showcased across cinema, TV and VOD, the film also aims to highlight the over 100-year-old family-run coffee business’ high-quality of coffee.
The 60-second tongue-in-cheek film starts with the ad’s protagonist, David, who is about to make a coffee in his kitchen before a moustachioed man pops out of a cupboard.
With resignation, David asks, “You’re not going to do a big musical number, are you?”, before the two are magically whisked off to the Taylors of Harrogate factory for a musical rendition of the differences made with family-made coffee.
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The film concludes with the whole cast, David included, singing “Taylors coffee tastes so great, because we’re one big fam-er-leeeeeeeeeeee” before the scene cuts, and he ends up back in his kitchen alone, looking a little shocked.
“As a family-owned business, we make everyone at Taylors of Harrogate feel like part of that family, which spans from people in the factory to growers around the world,” said Taylors of Harrogate brand manager, Jack Scott-Paul.
“Because we understand that when they feel like a valued member of a family, everyone goes the extra mile to make the best possible coffee. Certainly sounds like something worth singing about to me.”
Lucky Generals senior creative, George Allen commented: “I’d assume you’d be surprised to discover that I’m wearing a jumper your grandma lovingly knitted for me. Well, she hasn’t.”
“And if she had, I doubt she would have taken the time to do a two-tone herringbone stitch like she does for your jumpers – most likely she would have churned out some very pedestrian needlework.
“I don’t hold it against her, because we all put more effort into things when it’s family. But at Taylors, the concept of family spills far beyond the narrow confines of ‘blood relations’, and that’s why Taylors of Harrogate coffee tastes so great, because everyone feels like part of the family,” Allen added.
“And if that’s not cause for a good old singalong, I don’t know what is”.
1 Comment. Leave new
Is it just me or they imitating Willy Wonka and the Oompa Loompas?