Vauxhall is convincing hesitant buyers wanting to switch to a fully electric car that it is “Yes, of Corsa” the perfect car brand for them.
Showcased across the UK and Europe through TVC, the 360-degree campaign aims to dispel any remaining doubt by highlighting the electric Opel Corsa and Vauxhall Corsa models’ multitude of features and technologies.
Created by Jung von Matt, the 30-second film features a catchy song, with potential buyers asking questions – answered by the catchphrase and campaign name, ‘Yes of Corsa’.
Directed by by renowned British music video director and filmmaker Henry Scholfield, the ad begins with a young woman looking up in disbelief at a digital out-of-home (DOOH) of the electric car.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
Another scene sees criminals wearing masks making a speed getaway in the car, a mermaid, a robot and even a vampire inquiring about the car’s many features.
The campaign, which will be supported by radio and podcast executions and TikTok partnerships, includes a variety of activities targeting consumers on a local level in the different European markets.
“Can car advertising be fun again? Yes, of Corsa! Especially when it comes to electric cars. The campaign highlights the potential of the Opel/Vauxhall brand,” said Jung von Matt HAVEL managing directors, Lukas Liske and Daniel Schweinzer.
“We’re delighted to have been part of a dream team on such a high-quality campaign. It’s stand-out work in a tough category. long may it continue,” JvM LONDON executive creative director, Charlie Hurst.
