British malt loaf brand Soreen has today unveiled a new campaign leaning its fans’ imagination with an ad encouraging consumers to try it “topped”.
Showcasing the brand’s long love affair with butter, the “Try Me Topped” campaign invites the nation to share their favourite toppings.
Accompanied by a 10-second clip broadcast across YouTube, the campaign features brightly coloured out-oh-homes (OOHs) depicting the various unusual Soreen combinations.
Supported by a social media hashtag, the campaign experiments with strawberry and chocolate sauce, salmon and cream cheese or simple sliced cheese and tomato, and features the reoccurring text ‘Try Me Topped’, with a photo of the Soreen package.
https://www.youtube.com/watch?v=mVNhgZ9GReQ&feature=youtu.be
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The campaign also promotes the brand new Banana Core Loaf, a product designed to introduce a new more affordable and ‘heightened nutritional’ breakfast option.
“This campaign brings consumers a treat with a twist. We love hearing from our fans, and they have told us about all the fantastically weird and wonderful extras they like to top their slice of Malt Loaf with,” said Soreen marketing director Liz Jacobs.
“So, we wanted to showcase these combinations, get everyone experimenting and invite people to share their faves, so that we can determine the nation’s most loved Malt Loaf topping!”
