Omnicom Media Group has poached iProspect’s managing director Pete Coates to lead its newest venture, a Newcastle-based hub.
Building on the business’s presence in Manchester and London, the new location will make it easier for local clients to connect with OMG’s industry leading capabilities across the UK.
As well as focusing on further accelerating OMG’s future fit offering across digital, data, analytics and commerce, drawing on the expertise of marketers living, working and studying in the city.
With fifteen years worth of experience Coates will deliver brand and business growth to clients through his strategic media partnerships, and will report to Omnicom media Group UK CEO Laura Fenton.
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“The Newcastle launch marks an important step in enabling clients across the UK to leverage OMG’s agency as a Platform approach, connecting media, content and commerce to deliver better outcomes,” said Fenton.
“Pete’s proven expertise and experience in leading integrated regional operations and building high-preforming multi-skilled teams, will ensure that OMG Newcastle, its clients, and its talent, are set up for success.”
Coates added: “Working with businesses and talent at a regional, national and global level to drive transformational change through innovation in product, process and operations, has provided me with invaluable insight into what’s required to create competitive advantage for clients”.
“As a born and bred Geordie and a graduate of the University of Newcastle, I know first-hand the untapped potential here, particularly in the digital sector.”
He concluded: “Bringing the strength and breadth of capability of OMG to the North-East, opening up new opportunities for talent across the region, and leading the development of core digital, data and tech services to deliver this advantage for our clients is beyond exciting.”
