Canned sparkling water brand Liquid Death has teamed up with popular online gaming platform Fortnite in its latest big brand collaboration.
The tie-up follows on from the brand’s Call of Duty: Modern Warfare Collaboration, and features the irreverent drinks brand’s Murder Man mascot.
Within the Fortnite platform, players have the opportunity to battle and explore new territories and environments including Liquid Death HQ and Murder Lake. The last man standing receives a prize and is finally dispatched – killed within the game – by Murder Man himself.
Players in the new Liquid Death territory are immune from damage until their thirst is ‘murdered’ when they are splashed with Fortnite consumable Chug Splash.
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Previous stunts from the brand include a “F*ck Whoever Started This” music album – which saw collaborations with big names including skateboarding legend Tony Hawk, My Chemical Romance guitarist Frank Iero and Sugar Ray lead vocalist Mark McGarth.
Earlier this year Liquid Death hit back at social media hate, embracing controversy with a blind taste test.
Inspired by a hate comment from a social media user who said they would rather “lick the sweat off a fat guy’s back than drink Liquid Death” – the brand partnered with Jackass start comedian Zach Holmes in order to address the claim.
The ‘Better than Back Sweat’ campaign featured contestants licking the sweat from Holmes’ back in a move to determine whether back sweat is nicer than the drink itself.
