Gousto steals the show with TV courtroom-inspired film

Gousto and Mother London have come together to create a courtroom drama-inspired blockbuster campaign highlighting that food should be the real star of any primetime TV viewing event.

In the second installment of Gousto’s ‘Steal the show’ brand campaign, the film continues to highlight how dramatic performances on-screen are overshadowed by gastronomic moments in the kitchen – this time, with the focus on a courtroom drama.

Curated by media agency the7stars, the 14-week initiative will kick off with a series of impactful 60-second spots before expanding to a multi-channel campaign, including cinematic OOH, full funnel social and radio ads.

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In addition to further amplifying its reach via popular platforms such as Disney+, Discovery+, Amazon Prime. YouTube and TikTok, Gousto will also be leveraging Nextdoor to pinpoint and engage with local communities.

The data-led OOH campaign has been devised to target Gousto’s key audience during their commute, with cinematic photography and entertainment language positioning dishes as the headline act of the evening, running alongside radio ads which playfully promote specific Gousto dishes as if the movie trailers.

“Over the past few years the question of ‘what’s for dinner?’ has been overshadowed by ‘what shall we watch?'”, said Mother creative directors Oli Rimoldi and Anthony Montagne.

“The second blockbuster TV commercial of this campaign plays out as a courtroom drama in which the dramatic performances on screen are overshadowed by the gastronomic marvel in the kitchen beyond the TV, interrupting the impassioned speech of the defence attorney.”

“Gousto brand, insights and strategy vice president Anna Greene said the latest instalment of the ‘steal the show’ campaign proves “even the heat of courtroom drama is no match for the culinary delights happening in the kitchen”.