We Are Social has promoted Paul Greenwood to its global head of research in a move which shows the agency’s commitment to advancing its “cultural insight and social intelligence”.
Former UK head of research and insight at the agency, Greenwood will be taking on responsibility for strategic leadership of research at the agency.
In his new capacity Greenwood will be tasked with driving product innovation within R&I and leading the data and effectiveness function, ensuring a unified and innovative approach to measuring content and campaign success on social.
Having joined We Are Social in 2012 as a senior media analyst, Greenwood will join the agency’s global leadership team and continue to report to chief strategy officer Mobbie Nazir.
Greenwood will also work closely with We Are Social’s expanding cultural insights team to help develop thought leadership within the business.
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“I’m super excited to take on the global head of research and insight role at We Are Social,” said Greenwood.
“It shows the agency’s commitment to advancing our cultural insight and social intelligence capabilities, empowering our team to drive innovation and deliver unparalleled insights across our network as well as delivering on proving the value of social in the marketing mix through a renewed focus on effectiveness,” he added.
“I’m very much looking forward to collaborating with our forward-thinking clients in this dynamic and ever-evolving landscape, pushing the boundaries of what’s possible in social and tackling some of the burning industry issues with the great R&I team.”
Nazir added: “Paul has led the UK R&I team from strength-to-strength, while leading and growing our R&I clients and capability across the network – I’m excited to see where he takes us next.”
