Dentsu UK and Ireland has named Dan Truman as its new chief strategy officer, appointing him to its executive leadership team. He joins from growth consultancy Prophet.
In his new role, Truman will be tasked with developing the agency’s ability to deliver successful growth outcomes for its clients and leveraging its integrated media, customer experience, creative and business transformation capabilities.
Truman will look to grow the agency’s strategy, business transformation and consulting operations to help clients solve complex business challenges.
“This role is fundamental to our commitment to being our clients integrated growth partner – both now and long term and comes at a really exciting time in the evolution of dentsu UK&I,” Dentsu UK and Ireland CEO, Angela Tangas said.
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“Dan’s rich experience makes him a fantastic addition to our dentsu community and creation of innovative, integrated solutions that enable clients to be future ready in what is set to be another important and dynamic year for business and brands. I’m looking forward to what we can achieve together.”
He brings 25 years of digital transformation consulting experience to the role, having worked for a range of leading international firms including Infosys, Publicis Sapient and UBS.
Truman added: “I’m thrilled to be joining Dentsu at such a pivotal time. As a powerhouse of creativity and innovation, accompanied by a 120-year rich heritage and a network of world-class brands, Dentsu is at a key moment in its strategic journey.
“I look forward to working with colleagues and our partners to further unlock the combined strengths of One Dentsu in the pursuit of delivering people-centred transformation for our clients.”
