Holland & Barrett has inked a three-year partnership with Comic Relief in a bid to raise £2.6 million encourage people to move more through sport and physical activity.
The health food store joins the line-up of official Comic Relief partners ahead of Red Nose Day 2024 (15 March) and will begin raising money through its “Move Well to Live Well” campaign.
Customers will be able to donate by purchasing items from a specific range curated by Holland & Barrett, with 10p from each product going directly to the charity.
Over then next three years, Holland & Barrett customers and colleagues will have the opportunity be involved in fundraising for Comic Relief’s flagship fundraising campaigns such as Red Nose Day and Sport Relief.
The main goal of the partnership is to create a bespoke fund to supports projects that use physical activity to drive social impact.
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“Comic Relief’s mission to change lives aligns seamlessly with Holland & Barrett’s commitment to making health and wellness a lifestyle for everyone. Sport brings people together across culture, language, gender, and social class,” Holland & Barrett executive chair Alex Gourlay said.
“Giving, helping others and having fun together are factors in building mental wellness so we’re delighted to be part of the Comic Relief family. Look out for lots more exciting ideas and initiatives in 2024 and beyond!”
Comic Relief CEO Samir Patel added: “We share many of the same passions especially when it comes to helping more people feel the many physical and mental health benefits of getting active, whether that’s in the work we fund or taking part in our fundraising campaigns.”
“We look forward to working with the incredible team at Holland & Barrett to bring our new three-year partnership to life, and together support more people trying to get by in the face of poverty and injustice here in the UK and around the world.”
