Birds Eye has appointed Elvis as its creative agency across its UK-managed brands, following the agency’s five-year tenure as the frozen food brand’s lead below-the-line agency.
During this time, Elvis has worked on below-the-line campaigns and organic social activity, while also successfully delivering award-winning work including The Marketing Society Campaign of the Year for Birds Eye Green Cuisine x Team GB Partnership in 2022.
Working collaboratively with the brand’s agency partners, Elvis will continue to deliver brand growth and engagement across some of the biggest household names in the UK, including Birds Eye, Aunt Bessie’s and Goodfella’s Pizza.
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Birds Eye UK & Ireland cluster marketing director Jim Shearer said: “These new appointments are part of our efforts to streamline our UK agency relationships in order to deliver best-in-class creative across our brand portfolio”.
“Following five years of successful partnership on our below-the-line activity, delivering award-winning campaigns such as Birds Eye Green Cuisine x Team GB, the team at Elvis have demonstrated outstanding strategic and creative expertise.”
“These moves enable us to harness the right capabilities from our agency partners, providing clarity and focus as we look to deliver growth for our brands in the UK.”
Elvis executive creative director Neale Horrigan added: “It’s amazing that after five years of demonstrating creative and strategic leadership, we can now enter into this new, expanded relationship with Birds Eye, supporting them in their new business strategy and enabling them to deliver creative excellence for their UK brands”.
