As part of the ongoing celebrations surrounding Pepsi’s much-anticipated global rebrand, the iconic soft drink brand has unveiled a giant CGI activation in the middle of the Thames.
Spliced into footage shot from the IFS Cloud Cable Car overlooking the O2 Arena, a 20m-high inflatable Pepsi MAX can reveals the brand’s streamlined new logo, coinciding with its UK in-store launch earlier this week.
The footage initially depicts an empty plinth in the Thames before the larger-than-life Pepsi MAX can is dramatically ‘unfurled’, with a pulsating ‘drone show’ accentuating the bold visual simulation.
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“We are thrilled to unveil our vibrant new visual identity, and what better way to mark this special occasion than by unleashing a giant digitally altered Pepsi MAX can next to The O2,” Pepsi MAX UK senior marketing manager, Neil Ronson said.
“This activation stands as a heartfelt testament to our commitment to crafting memorable brand experiences that push the boundaries of believability and resonate deeply with our audience – mirroring the dynamic spirit of the Pepsi MAX brand on a bigger-than-ever scale.”
The activation marks the first piece of content that celebrates Pepsi MAX’s role in the global rebrand, which will span design, storytelling, and partnerships across 120 international markets.
