Heinz is paying tribute to all those who are willing to go the extra mile to get a lick of tomato ketchup in its latest ad, which spans digital and print.
‘The Last Drop’ campaign which forms part of the brand’s global brand platform highlights how fans will lick the last drop of Heinz discreetly or indiscreetly from just about anywhere.
These locations, which pay homage to the irrational love people have for Heinz, include steering wheels, clothing and more.
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“At Heinz, we are consumer obsessed and leaning into consumer insight and behaviours allows us to connect with our fans in a way that really resonates. This ad is dedicated to the sauce superfans willing to do whatever it takes for the last drop of Heinz tomato ketchup,” said Kraft Heinz director of taste elevation and masterbrand Thiago Rapp.
“We wanted to create something that speaks to our fans, and if any one of them looks at the ad and says, ‘that’s me!’ then we’ll have done what we set out to achieve.”
“It’s also testament to our team’s ability and willingness to move at speed to capture a moment in time, whether that’s a culturally defining moment or something that simply puts a smile on people’s face.”
