LadBible Group and Stamp Out Spiking have teamed up to launch a campaign in a bid to raise awareness of and ultimately bring an end to drink spiking in the UK.
Titled ‘End spiking, now’, the social and out-of-home campaign aligns with the government’s plans to clarify language around spiking and aims to press Downing Street to speed up its actions to make spiking a specific offence.
To inform the work, the digital publisher commissioned a report about the prevalence of drink spiking, with data taken from its consumer youth panel LadNation.
Over 55,000 people took part in the survey, which found that 70% of 18- to 24-year-olds had experienced or witnessed spiking, while 87% of victims did not report incidents to police.
Stamp Out Spiking chief executive and founder Dawn Dines said: “We firmly believe key safeguarding education is urgently needed to ensure the safety of partygoers across the UK”.
The campaign will begin as a four-episode series – Survivors of Spiking: Our Stories – which will run across LadBible Group’s platforms on Facebook, X, TikTok, Instagram and YouTube Shorts, detailing first-hand accounts of real victims.
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Vox pops on LadBible will demonstrate the public’s knowledge of laws around spiking and an out-of-home and social media campaign will signpost an anonymous survey from Stamp Out Spiking, encouraging people to share their experiences of being spiked.
A billboard in Manchester will be at the centre of the out-of-home campaign, featuring a quote from one survivor: “I could hear, and I could feel, but I couldn’t see and I couldn’t speak.”
LadBible Group head of brand marketing Cloe Ambrose explained how the group sought to drive as many people as possible to submit their survivor accounts, to influence the government to change the law and make spiking a specific criminal offence.
She added: “We hope this campaign advocates for change to ensure safety and well-being among young adults”.
