M&C Saatchi has poached McCann creative duo Rob Doubal and Laurence ‘Lolly’ Thomson, who will join the agency as joint chief creative officers.
The pair joined McCann London in 2012 from Wieden&KennedyLondon, having worked at Mother London prior to that.
Speaking to Campaign magazine, the pair described MC Saatchi as “an agency with one of the most famous names in advertising history, and a legacy of creative brilliance”.
The move comes as executive chair Zillah Byng-Thorne has expressed a desire to continue to focus on creativity, describing changes from AI as being an opportunity to leverage creativity as a way to set the offering apart.
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The agency shared its 2023 results yesterday (April 10) which saw its profits fall, however Byng Thorne described it as a “year of strategic progress”.
“There is much more to do on simplifying how we interact with our clients and evolving our go-to- market strategy. With strengthened cash generation, we expect to re-invest in value accretive opportunities to enhance our shareholder returns,” said Byng-Thorne.
The agency’s new CEO Zaid Al-Qassab will take over from next month, joining from Channel 4.
