Specsavers has appointed Impression Digital as its new digital experience and SEO partner after a competitive five way pitch.
The agency got the role owing to its suite of proprietary tools and technology, and will work to help improve Specsavers appearance in organic search and integrate its approaches across SEO and DX.
Specsavers digital experience lead Adam Valentine said the brand chose Impression Digital as its agency partner due to their “demonstrated expertise and innovative approach to addressing our specific needs”.
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Impression growth director Jamie Pollard added: “We are looking forward to working with Specsavers to help deliver our unique approach to DX and SEO. SEO and UX/DX/CRO far too often clash, our proprietary way of working across these channels provides a great opportunity for Specsavers to lead the way across all industries.”
Recent Specsavers campaigns include a mishap-filled spot directed by the Father Ted and Ted Lasso director Declan Lowney.
