Pringles has partnered with Dentsu to create Poptopia – a new interactive digital playground which invites users to journey through a set of hyper-personalised Pringle-themed islands.
Drawing on inspiration from the iconic Pringles can, the Poptopia concept was created by Dentsu Creative and Merkle to create a branded world which ‘pops open’, allowing users to enjoy a range of fully interactive games and challenges.
Pringles fans can enjoy a range of different challenges and interactions, from football themed excitement – fitting ahead of the upcoming Euros tournament – to the fast-paced challenge of stack and sort.
The initiative – which features iconic brand mascot Mr P – also makes the most of Adobe’s cutting-edge technology by collecting first-party data, to create hyper-personalised experiences based on user’s previous interactions.
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Poptopia, which is expected to be launched in 39 markets across Europe, features integrated capabilities across media, creative and CXM.
The Kellanova-owned brand will be using Adobe’s data technology to leverage the creative campaign to attract global audiences.
The popularity of Pringles has helped the brand’s UK sales pass £1 billion.
“We are immensely proud of Poptopia, it’s the culmination of hard work and daring to dream big, and having a client who wants to dream with us,” said Dentsu experience design VP Ruth Bucknell.
“We are already looking forward to new brand partnerships, and to expand and enhance the world through many awe-inspiring additions. With Poptopia we’re driving the One Dentsu philosophy forward, by having all practise areas working towards one goal.”
