Independent outfit Atomic is launching ‘Atomic Matter’ a new creative agency specially designed to help health brands develop tailored campaigns and content.
The new venture will be run by a trio which will include managing director Natalie Enniks, head of strategy Frankie Everson and executive creative director Paul Foster, set to be supported by the agency’s existing leadership team.
Enniks and Foster both join from industry leader BBH, where they held the roles of head of health and partner and executive creative director and partner, whilst Everson leaves the head of planning position at VCCP Health.
“We know there are huge opportunities to shake things up in the health sector, so we are delighted to have the immense talents of Natalie, Frankie and Paul to lead the charge,” Enniks said.
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“Supplemented by our social and performance expertise, plus our track record in the consumer advertising space, Atomic Matter offers a completely different proposition for forward-thinking healthcare clients.”
The united expertise of Enniks, Foster and Everson will bring decades of experience to the fledgling firm, which will be aided by Atomic’s existing creative, media and strategy infrastructure.
Everson added: “As a trio, we’ve always been hugely ambitious when it comes to the work. With the support of Atomic, we have the opportunity to do something really special in this sector.
“The way brands produce, disseminate and measure the impact of campaigns is changing at a dizzying speed, so it feels like a perfect time to start an agile new agency that’s set up to be one step ahead from day one.”
