Confused.com has launched a refreshed brand platform to spotlight the peace of mind that using the price comparison for big financial decisions can offer.
Created by Leo Burnett UK, the creative will be led by a 60-second spot that celebrates the feelings of relief and joy that people get when the weight of an important financial task has been lifted.
Featuring a range of different people going about their lives with a new-found vim and vigour, the clip sees the rolling cast contentedly whistling to the tune of Roger Whittaker’s Finnish Whistler after using the site to buy insurance.
“There’s no two ways about it: choosing an insurance policy can be a stressful task. This is something we can all relate to, and so that was our objective – to create something that is relatable,” Confused.com head of advertising and social media, Maria Howell-Jones said.
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“Insurance is one of those life admin tasks that comes around each year and it takes time to find the right cover and price. But when you do, it’s such a relief. This campaign depicts this perfectly and we’re really pleased with the work we’ve done with Leo Burnett.”
With media planning and buying handled by Zenith, the campaign marks Leo Burnett UK’s first work for Confused.com since securing its account in October last year.
Leo Burnett UK chief creative officer,“ Mark Elwood added: “It’s our first work for Confused.com and we couldn’t be prouder. Creative platform ideas are always stronger and stickier when they’re simple.
“‘Just used Confused’ is one of those truly simple answers that sticks in your brain instantly. Then, the creative work: whistling. We’re celebrating the feeling of saving money with Confused.com with a little whistle. From AV to TikTok, we’re going to be whistling… feel free to join in.”
