Lotus spotlights its golden brown colour and unique crunchy texture in its latest ad highlighting how Biscoff products can be craving-inducers, via a technique it has called “Point of Biscoff”.
Created by Dept, the ‘You gotta love Biscoff’ campaign puts the product centre stage with each visual telling a story of creativity.
It builds on the biscuit brand’s loyal fan base to serve a mixture of creator-generated and paid for content aligned with how the brand’s audiences interact with different channels, and is based at its Belgium HQ.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“Imagine being the centre of everyone’s attention whenever you enter the room. That simple thought led us to the ‘Point of Biscoff’,” said Dept creative director Ramin Bahari.
“It’s an entertaining way to tell our stories, that immediately grabs your interest and easily translates to all platforms and channels,” he continued.
He added: “And while it has the product front and center at all times, the work is actually about people and their very relatable reaction to Lotus Biscoff: You can’t help yourself but to love it.”
