Household retailer Habitat is celebrating its 60th anniversary with a series of giant 3D billboards to mark the launch of a revamped brand platform.
Designed by creative agency New Commercial Arts, “Love Design, Love Habitat” looks to pay homage to the historic brand in its 60th year, highlighting its ‘past, present and future’.
Oversized so-called ‘special builds’ will showcase a range of Habitat homeware items in locations such as London (Exmouth Market and Whitechapel), Manchester and Birmingham.
“Habitat has been championing great design for six decades and we’re excited to be launching our new brand platform, ‘Love design, love Habitat’, in celebration of our 60th birthday for our biggest campaign to date,” Sainsbury’s director of brands, planning and creative, Radha Davies said.
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“We believe that this new brand promise truly embodies our passion for making great design accessible to all and we’re proud to bring it to life for the first time to launch our anniversary collection.”
With media planning and buying handled by PHD and EssenceMediacomX, the campaign will be further supported by executions across social media, online, press and a variety of other out-of-home sites.
New Commercial Arts founder and artistic director, Nici Hofer added: “Habitat has always championed great design and the new brand platform ‘Love design, love Habitat’ really brings to life the power of design, with a nod to Habitat’s heritage.”
