Lucozade has brought on board Jude Bellingham in its newest sponsorship deal, with the England footballer signing up to be the face of the brand for a new multi-year partnership.
The campaign kicks off later this week, starring Bellingham in a high energy social post.
Following on from a teaser clip which aired on Instagram earlier this week, the full video shows Bellingham being reunited with his lost Lucozade sports bag, after a group of helpers embark on a race against time to get it across the country from his Stourbridge hometown.
The ad will air across screens and social channels tomorrow (16 May), with broadcast spots secured during the UEFA Champions League Final and key football fixtures across a big summer of sport, with Bellingham set to be a big feature for England.
The Bellingham partnership builds on Lucozade’s long-term partnership with the England football teams, as the sports drink has supported the national team for the last 17 years.
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It is the second film to feature Lucozade’s ‘Bring the Energy’ strategy after the new brand platform launched in April. It marks the brand’s biggest launch in its 97-year history.
“Jude embodies what we’re all about at Lucozade so this is a massive moment for our brand,” said Lucozade head of partnership Matt Riches.
“He epitomises our Bring the Energy campaign and we know he’s going to take it to the next level, The next few months for Jude and the England team are going to be huge and we’re excited to be with him every step of the way,”
Bellingham added: “My brother and I used to watch our dad play football and I always remember him having one in his hand. So to now be working with such an iconic brand is massive for me – I’m looking forward to Bringing the Energy with them this summer and beyond!”
