Theme park operator Merlin Entertainments has appointed Craig Inglis as it first-ever chief marketing officer, completing the line-up of its executive leadership team.
Taking up his new role on 17 June, Inglis will be tasked with overseeing the London Eye, Madam Tussauds and Sea Life owner’s brand and marketing strategy, levering data-driven insights to deliver customer and brand impact.
Inglis’s addition to the Merlin leadership team signals the brand’s renewed emphasis on global marketing for experiences and branded entertainment destinations.
“We are thrilled to welcome Craig to our executive leadership team as we continue to innovate in the ever-evolving landscape of entertainment. Craig’s visionary leadership and strategic prowess will be instrumental in redefining how we connect and communicate with our guests worldwide, before, during and after their visit,” Merlin chief operating officer for resort theme parks and gateway attractions, Fiona Eastwood said.
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“The role will be integral as we redefine our own Merlin brand as well as the brands we bring to life in our attractions. Craig’s credentials and his leading role at The Marketing Society highlight his award-winning knowledge and experience. Craig understands the power of consumer engagement and I know he will challenge, drive, and revolutionise how we market and advertise to our guests in the future.”
Brining a wealth of experience to the role, Inglis was famously behind John Lewis’ immensely successful marketing overhaul. He has also worked TUI, Virgin, Sage and The Entertainer Group.
Inglis added: “I am delighted to join Merlin Entertainments as the company’s first Chief Marketing Officer. With a purpose to create joy, connections, and memories, this was an easy decision to make in taking up such an exciting role at a true global leader in branded entertainment.
“Merlin’s commitment to innovation aligns perfectly with my own passion for harnessing creativity to reimagine brands. Together, we will push boundaries, challenge conventions, and create experiences that captivate the hearts and minds of our guests and audiences around the world.”
