Hugo Boss has tapped into the undeniable power of the iconic Beckham brand as it announces a global, multi-year design collaboration with David Beckham for Boss Menswear.
This partnership is the first of its kind for the fashion label, which hopes to evolve its collections by leaning into Beckham’s style credentials, with new designs reflecting his aesthetic value.
The collaboration will include capsule and seasonal collections designed and curated by Beckham, who will be involved during all stages of the concept and design process.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” said David Beckham.
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“I’ve really enjoyed the collaboration with Boss so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, with the fall/winter 2024 campaign as the first step in our long-term partnership.”
Designed to appeal to a wide global audience, the focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in spring/summer 2025.
Beckham is already appearing in the brand’s global campaign in fall/winter this year.
Hugo Boss CEO Daniel Grieder said: “David Beckham is a true global icon in both sports and fashion.
“With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our Boss brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”
