Social-first agency We Are Social has appointed Thibault la Droitte in the newly-created role of director of influencer. He will take up the role from Monday 20 May.
La Doitte’s appointment marks a significant coup for We Are Social, having held the influencer marketing director role at Omnicom-owned PHD for the last three years.
In his new role, la Droitte will now be responsible for the social media agency’s influencer marketing output, with an emphasis on shaping and leading creator strategy for the UK marketplace.
“Working with creators has been part of our DNA since inception and is a crucial part of what we offer our clients as creative and social experts. The evolution of the creator economy means it’s time for us to up our game even further and Thibault is the perfect person to help us do this,” We Are Social UK CEO, Jim Coleman said.
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“He brings with him an exceptional track record of crafting effective influencer strategies and judging world-class creator work, and his experience of influencer partnerships is unrivalled in the industry.”
Reporting into We Are Social head of agency Dan Keefe, la Droitte will initially work across a variety of departments with an opportunity to build a dedicated team over time.
La Droitte added: “I was drawn to We Are Social by the potential of bringing content creators, social platforms, and creativity together in one space.
“With a client roster that few agencies can claim, the opportunity to do groundbreaking work in the influencer space is significant. I’m looking forward to working with teams who are all social natives and who already get why creators are so integral to the marketing landscape.”
