A new animated summer spot from Old Mout Cider is set in the miniature world of Moutopia, showing the joy of people making unexpected connections.
Created by St Luke’s, the 30-second spot is based on the concept of people living ‘side by cider’ as they come together in perfect harmony – just like the cider brand’s fruity flavours.
The CGI film shows the iconic kiwi bird spring from the Old Mout Cider logo and use a zip wire logo to get to an island made of pineapple, where it – quite literally – builds bridges between the inhabitants, allowing them to mix and connect with one another.
It will be accompanied by a range of social elements including a bespoke snapchat filter, as well as OOH activity at prime sites including London’s Westfield White City and Stratford and the Maximus in Liverpool Central.
“We’re thrilled to introduce our new Old Mout Cider campaign, Moutopia, which showcases our exotic, natural flavours through the coming together of different fruit islands,” said Heineken UK cider brand director Rachel Holms.
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“At Old Mout, we embrace our differences through our unique and refreshing flavours that can be found in every bottle of our cider,” she continued.
St Luke’s joint chief creative officer Alan Young added: “The opening line of our Moutopia song says it all – ‘the joy of a fruit bowl is not in one fruit alone’. ”
“Inside every bottle of Old Mout, delicious natural fruits come together in perfect harmony, so our aim was to celebrate Old Mout’s natural, blended fruit flavours by showing how people, no matter how different, can blend and mix together just as perfectly.”
The soundtrack features a rap track performed by Native Music, with lyrics created by St Luke’s and the CGI video is by Lobo.
